Hotline Tattoo is my shop. Opened in 2021 at the tail end of the covid lockdowns. I'd been working on brand concepts for Hotline for years before the shop even existed.
Most tattoo shops are content with slapping a traditional tattoo image on a tshirt and letting it rip. Since we already suffered the Ed Hardy clothing line of the mid aughts, I thought it was more interesting to make the actual tattoo aspect of the tattoo shop a little less front and centre of the imagery.
The shop is a genuine reflection of my influences outside of tattooing. It is a shameless vanity project.