Ambr came to me with a request to do a pretty straightforward lift of 1930's teen moral panic movie poster to be used for a hoody. I was happy do do what I was asked for, but got the feeling that this is hardly the first ironic take on reefer madness that's ever been done.
Reference image provided by the client.
I wasn't provided any copy, so in this early rough, i'm just winging it.
A quick rough for approval.
Worked well enough.
Ambr already has a pretty well established look and feel to their brand. The instagram profile is full of light, fun, pastel imagery. Their wordmark is a kitsch swash font that would look appropriate on a Judy Blume novel. Alongside the MARIHUANA art I provided a couple extra options.
Ultimately they bought 3 more designs and were very happy with the result. The designs haven't gone into production yet, but I am looking forward to posting the results when they are done.
