Tidy Back Doors

INSIGHT
New bidet users are often quick to tell you how life-changing their bathroom experience is, but theyre not so quick to show you the results. Tushy needs a way to demonstrate what a difference having the right tool for the job can make.
IDEA
Power-washing specialists clad in Tushy coveralls descend on cities across the country to offer complimentary back door and alleyway cleaning. Teams will travel the country in branded work trucks to spread the word. This will be supported by a guerilla style OOH campaign featuring the Tushy logo being power-washed into grimey sidewalks and walls along the way.